WYOMING — Owning a business has become a tradition in Courtney Brenner’s family.
Brenner, 39, recently opened Reruns Consignment Shop located at 295 Wyoming Ave. on the second floor above Taste Food Emporium.
She runs the store with her good friend and store general manager Rebecca Payne.
The shop is only a half mile from the Cookie Corner Childcare Center in West Wyoming, which is owned by Brenner’s mother Donna. Before it became a daycare, it was Tri-County Battery, owned by her grandfather Dante Begliomini.
“It’s special to be a third generation business owner in this area,” said Brenner.
All items are consigned, meaning consignors sign an agreement with Brenner and when their item sells she will split the profit with the consignor 50-50.
Merchandise at Reruns includes clothing, shoes, purses, jewelry and hats, which are featured in one room, and home decor such as pottery is featured in a separate room.
The idea for the name Reruns comes from Brenner’s love of classic television shows such as “Family Ties” and “Friends.”
She explained that, like a television show, clothes can also be just as good the second time around.
“If you think about clothes that someone owned and now someone else is owning them and they’re living their second life, it’s like the old TV shows from the ’70s, ’80s and ’90s that we all love and are in syndication now,” she said. “The name just came to me and I thought the concept went well with the consignment of clothes. Our slogan is, ‘Even better the second time around.’”
Brenner said the business of consigning is new to her, but the success of similar stores in the borough prompted her to open a shop.
“I’m fortunate enough to co-own this building, and I had the space,” she said. “Given the success of the other shops I thought that this is something I wanted to try. It’s the way people shop nowadays.”
Reruns held a grand opening ceremony July 16 during which Mayor Bob Boyer cut the ribbon. Brenner said the turnout was better than she expected.
“We had a lot of people show up for the mayor, which was wonderful,” she said. “We had friends, family, some strangers and we had a steady flow of customers all day. I was very pleased.”
Currently, Reruns is only open from 11 a.m. to 4 or 6 p.m. Wednesdays, Fridays and Saturdays.
Brenner said she is looking to increase the hours from 11 a.m. to 6 p.m. Tuesday through Saturday starting in August, but nothing is set in stone at the moment.
Official hours will be announced at a later time.
“We want to work in conjunction with the other consignment shops on the avenue and be open at the same time to help each other,” Brenner said. “We need to test it out and see what works.”